Video: Tom De Bruyne from Boondoggle on Digital Creativity - #AdVision

This week’s Ad Vision interview is with Boondoggle's Tom De Bruyne, who gives Kaila the inside scoop on what kind of talent his team are looking for, how brands should be thinking about storytelling (or storyBUILDING) in the digital space, and where he gets his creative inspiration from.

We love his mantra that “tactics are the new creative”. When it comes to digital creativity, thinking about outcomes is more important than ever as the medium becomes more accountable and the data more rich.

See what Tom’s team have been up to on the Boondoggle site, and find more thoughts on digital from experts from around the world other Ad Vision Videos.

Cheers

Mel