Welcome to the 23rd video in our Ad Vision series of interviews leading up to Cannes Lions 2011! 

Rob Campbell, Regional Head of Creative Strategy at Wieden & Kennedy delivers this week’s Asia Perspective, offering a host of insight into the commonalities and divergences between the West and East – with specific attention on the US and China.  Campbell explains why he believes “China was made for digital,” and how Asia’s cumulative learning style may prove more effective in being a country of innovation and creativity.  Given China’s 1.4 billion people and deeply embedded experience and comfort with social media models of connections, Campbell’s predictions around who will really lead the digital revolution and why, may surprise you.

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Cheers

Mel