Welcome to the 24th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! 

The Festival of Media in Montreux once again brings us Microsoft Advertising’s Richard Dunmall, VP Global Accounts Global Agencies, this time speaking with Jack Klues, CEO VivaKi Worldwide.  Jack explains his source of inspiration, how partner connectivity fuels VivaKi’s success, and what industry trends are driving the emerging “battle cry” for “hyper-local” advertising solutions.  Dunmall and Klues are a charismatic duo and, for insight with a chuckle, take a peek. 

To view more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.

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We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.

Cheers

Mel