Welcome to the 21st video in our Ad Vision series of interviews leading up to Cannes Lions 2011! 

We kick off our final 10 interviews with industry expert Kelly Bennett, VP of Interactive Marketing at Warner Brothers. We ask Kelly what he considers most exciting in our digital future, and the opprtunities springing up around mobile advertising.  He talks about how new mobile platforms will further refine targeting, and that the real magic lies in its ability to generate entirely new ecosystems of methods by which to enjoy entertainment. How customers choose to engage will become more geographically and time agnostic, allowing for an endless array of creative opportunities as old parameters crumble.  Of course, this also means that it will become even more important to measure success as a function of customer engagement, not simply clicks and views.

To view more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.

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We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.

Cheers

Mel