Welcome to the 18th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! 

Allison Arden, VP and Publisher for Advertising Age brings us to the forefront of where digital is taking us, connecting with people beyond the basics, balancing digital and traditional advertising, and the tells us the source of her creative inspiration.

To view more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.

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We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.

Cheers

Mel