Welcome to the 20th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! 

And what better way to celebrate #20 than with Phil Thomas, CEO of Cannes Lions Festival of Creativity, who will be leading us into the 58th year of this global advertising event.  Phil talks about how the team has undertaken its own re-branding, how it has managed to consistently meet a changing audience and participant list, how participant submissions reveal paradigm shifts in the ad industry, and shares his thoughts on which countries are demonstrating the most creativity.

To view more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.

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We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.

Cheers

Mel