Welcome to the 19th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! 

Peter DeLuca, Vice President of Advertising at T-Mobile speaks with Microsoft Advertising’s Kaila Lightner, on the role of mobile advertising in T-Mobile’s marketing mix and progression around customer engagement.  Mobile users are some of the most active customers - mobile search, for example, is a clear expression of the engaged consumer looking for information in real time.  The question that naturally follows: What do we need to do as marketers to capitalize on this behavior? Hear about getting local and how mobile plays into a multi-screen marketing strategy.

 

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Cheers

Mel