Well it’s the end of week one, so it must be time for number 5 in our Ad Vision Series of interviews with digital experts in the advertising and marketing industry.

Jeffrey Cole from the Annenberg School Center talks about how to predict the future of digital and gives us insight into how is team tracks how it’s changed the world.

I ask him about tracking and the accountability of online marketing, and what he thinks of social media and the explosive growth of mobile.

Is the whole world migrating to mobile devices? Watch the video to see what Jefferey thinks.

For more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.

Got any questions about Microsoft Advertising? Then please contact us for more information.

We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.

Cheers

Mel

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