We met Paul at the IAB UK offices during a games advertising conference a couple of months ago, and asked him where he gets his creative inspiration from. His team works with a lot of big brands in the social space, so he’s well qualified when suggesting planners look at motivators of psychology and how consumers’ habits are rapidly changing, in order to stay relevant.

Number 4 of our Ad Vision Series of interviews with digital experts in the advertising and marketing industry.

Loved his “T” word when asked about what makes a great digital campaign in this day and age.

“Transparency” is such a crucial attitude in today’s digital environment. Paul says that companies need to be “willing to hear the worst, act on it and be a better brand for tomorrow.”

He’s got some great insights on games advertising too….

For more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.

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We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.

Cheers

Mel

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