How has the recession and growth of digital shaped our modern shopper’s purchasing path?  What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing patterns in the below videos.  You can also download The New Shopper Journey White Paper.

How Shoppers Use Media: Grocery

Who is buying what and where should marketers step in?  We’ll examine the multiple layers in our shopper’s purchasing journey, shifting shopper needs, and key media triggers that drive the trial of new products.

How Shoppers Use Media: Fast Food

Breaking the patterns of habitual fast food spenders, demographics of those loyal customers, and digital media touch points and recommendations.

 

How Shoppers Use Media: Consumer Electronics

Intercepting the purchase decision at the research phase, digital media’s role in the post-purchase stage, and three “need” states that drive electronics purchases. 

 

For more details, we invite you to download The New Shopper Journey White Paper.

Thank you!

Aurea

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