Multiscreen Marketing Master Class at Dubai Lynx 2011 International Advertising Festival

Judging has started at Dubai Lynx 2011 and judging by the program, the event, taking place at the Madinat Jumeirah in Dubai from 27-29 March, looks set to be 3 days of excellent creative insight, debate and inspiration.

Our own Michael Dwan, Senior Director in our Global Creative Solutions Team, will join Simon Bond from Proximity Worldwide to deliver a session on Mastering Marketing in the Multiscreen Era.

“The digital revolution has led to nothing less than an explosion of screens – ranging from mobile superphones and hyperfast PCs to multimedia tablets and interactive television – all vying for the attention of a truly global media audience. It is essential that marketers everywhere learn how to effectively leverage these screens in integrated and powerful ways to reach and engage the newly connected consumer.

In this exclusive hands-on opportunity delegates learn about and develop an integrated programme leveraging three of the most dominant emerging media platforms across the multiscreen landscape: Microsoft’s Bing search engine, the XBOX Live gaming platform and the newest disruptor in the smartphone OS arena: Windows Phone.

This invaluable session equips you with the tools to master today’s unprecedented multiscreen marketing opportunity.”

Michael’s told us he’ll be showing 3 case studies from campaigns by Pepsi, Toyota and the film Avatar, so don’t start getting your glad rags on for the Creative Club Party until you’ve taken part in this workshop!

Cheers,

Mel

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