The War for the Living Room is On at Transformation 2011

The war for the living room is on.

The gaming industry is going beyond the 18-34 year-old male by building partnerships with best of breed providers (think Netflix, Last.fm) and social partners (think Facebook, Twitter) and building connected entertainment experiences like Xbox Kinect.

Microsoft’s Ken Simon spoke to the rise of two things, the rise in multi-player games (or social experiences) and micro-transactions (or downloads or interactions) that extend the life of the content.

The opportunity for marketers in the living room is rich, reaching gamers and non-gamers alike, creating invitations to engage and offering them something for their interaction.

Ken reminded us all that our marketing needs to be engaging – distribution is not enough. Consider another channel in your marketing mix by engaging in the living room. You can find out more from our sales team and catch a little in Ken’s clip.

Cheers,

Jenny Leahy

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