We are packing our bags and bringing Microsoft Advertising to Austin to participate in the Transformation 2011 conference, March 7-9, put on by the American Association of Advertising Agencies (4As).

Enjoy some good Texas BBQ at the Opening Night Dinner on Monday, March 7, sponsored by us and hear opening remarks from Keith Lorizio, Vice President of US Sales and Marketing.

Wednesday, March 9 at 11:15 AM Central Time, Ken Simon, Microsoft Advertising Regional Manager - Xbox, will address the newly forged War for the Living Room as digital services and boxes seek to infiltrate our homes. Gaming consoles, including the Xbox 360, have entered this War as these systems now deliver a suite of connected entertainment experiences including music, movies, television, and community features. After this session, you’ll better understand ways to leverage gaming platforms to connect with consumers in the new digital living room. And with Microsoft’s Kinect recently making the Ad Age Digital A-List, you won’t want to miss this content.

If you’re attending be sure to swing by the Microsoft Advertising booth to say hello and gain access to some of our newest advertising insights and solutions.

We’ll be blogging live from the event so even if you can’t make it, you will hear about all the hot sessions right here in the Microsoft Advertising Community.

See you in Austin,

Kaila Lightner, Web Marketing Manager

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