This Wednesday, at the IAB’s London offices, we’ll be speaking at an event designed to excite and delight media planners and creatives all over town.

The mini-conference entitled The Games Brands Play, is being run in conjunction with brand-e who are experts in bringing insight on branded entertainment to the advertising industry.

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Our team will be speaking (with a Kinect for Xbox 360 in tow), along with 6 others from advertising/creative agencies, on the power games have in broadening the reach of and creating engaging experiences for brands right across multiple devices, platforms and digital gaming scenarios.

If you can’t make it, we’ll be there on Twitter – use the hash tag #brandsgames to follow the buzz – and we’ll also recap later in the week on the blog.

Cheers

Mel

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