Expanding Display Advertising Reach with Microsoft Advertising

If you’ve been running display advertising on other ad networks, and are wondering how to increase your reach, try Microsoft Advertising. 

Did you know that 80% of the people who are online in the U.S. visit our sites?* 

That’s a lot of people, people who should be visiting your site and buying your products - so don’t miss this valuable audience! 

Below I've explained the variety of display buys. But you don’t have to remember it all as we have a deeply knowledgeable team waiting to work with you to find which opportunities are right for your business.   

Here are a few formats you may be familiar with, but aren’t sure how they work on our network:

Advertising Pricing Models

CPC Bidding: Through the Microsoft Media Network, you can take advantage of the cost per click pricing model to drive qualified traffic to your site. With the CPC model, you are bidding for impressions but paying only for clicks- therefore paying only for consumers who visit your site and engage in your ad. We also automatically optimize to the sites where you receive the highest click through rate- ensuring you are delivering to the most qualified audience.

CPA Bidding: If you are looking to drive specific actions to your site, such as a download or sale, the Microsoft Media Network also offers a CPA bidding model. Bidding for impressions and paying only for conversions is ideal for performance-based advertisers. An initial CPM (cost per thousand impressions)-based test ensures maximum competitiveness in the auction.

CPM: CPM, or cost per thousand impressions, is a great way to drive awareness of your product and expand reach. Take advantage of cost-effecting CPM bidding through the Microsoft Media Network, or contextually target your audience on Microsoft owned and operated online properties like MSN, CNBC.com, and Windows Live.

Advertising Based on the Audience

Behavioral Targeting: A great way to ensure you are reaching qualified audiences is through behavioral targeting, which serves ads to people based on their online behavior. We have over 140 unique audience segments, allowing you to improve the performance and effectiveness of your campaigns by reaching audiences who want to hear your message.

Profile Targeting: Are you targeting audiences in a certain location? Do you know your typical customer’s age and/or gender? Profile targeting can help you make sure you are reaching the right audience. Target customers by demographic (age, gender, income, and/or occupation), geographic location, time (reach the audience when they’re most receptive to your message, either time of day or day of week) or even by access method, which targets by operating system, browser type or by the kind of connection.

Remessaging: Remessaging, or retargeting, is an effective way to communicate with your audience after they’ve visited your site. When that customer visits any site across Microsoft Media Network, they can be remessaged with an ad designed around the specific actions that customer took- remessaging helps you drive high engagement and ROI with relevant messaging.

To get started, talk with your Microsoft account team or contact our sales team.

For more info on display in other parts of the world try: Asia, Europe and Latin America

Thanks,

Katie

*comScore Media Metrix, June 2009

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