Following on from Colm’s post yesterday on the Xbox Advertising session at IAB MIXX, I caught up with Mark Kroese backstage to quiz him on the presentations, how advertisers can embrace multi-screen and games advertising, and his thoughts about the impending Kinect launch.

Follow us on Twitter and our Facebook Page and subscribe to the Microsoft Advertising Blog for all the latest news from a rain-swept Advertising Week in New York.

All our content will be here too: http://advertising.microsoft.com/adweek

Thanks

Mel