Last week, MSN UK announced the official launch of the MSN Video Player.

In the 2nd in a series of interviews with Ashley Highfield, Microsoft UK’s MD & VP of our Consumer & Online division, he talks about the premise behind the new video experience, why it’s different and what it means for advertisers.

Some of the features include:

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- HD with Silverlight Smooth Streaming - users will be able to watch video at the highest quality their broadband capability will allow – this can be right up to 720p HD. Smooth Streaming leads to less buffering and enhances the viewing experience

- Personalised Playlist - users can be created and queued to automatically play

- Social media integration - users can point friends and followers to MSN Video Player videos via Facebook, Twitter, Windows Live, MySpace, Digg and other social media tools

Expect to find titles such as: Skins, 8 Out of 10 Cats, Embarrassing Bodies, Waterloo Road, Doc Martin, Secret Millionaire, Wife Swap, Faking It, Bad Girls, Footballers’ Wives and Kingdom.

Do watch Ashley’s thoughts on the new Bing TV Ad in the UK too and check back soon for more insight.

Cheers

Mel

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