Digital Advertising Case Studies from Asia

We’ve been writing a few posts recently about creative campaign executions in the UK and US and wanted to highlight some from Asia.

Below are three great examples of how display advertising can be engaging, have a “wow” factor and generate tangible results. 

Transformer TW case study

Paramount Pictures, a major film distributor, wanted to promote its new movie ‘Transformers: Revenge of the Fallen’ ahead of its release in Taiwan. The company advertised on the Windows Live™ platform to generate interest and showcase the movie’s visual effects. Almost 70 percent of viewers watched the full movie trailer, stimulating ticket sales for the movie upon release. 

A Portable Winner for Lenovo

To increase awareness of its IdealPad S10 netbooks, Lenovo launched an innovative marketing campaign with MSN/Windows Live. The results? Over one million times downloads of the Personal Expressions, 1,500 submissions to the "Add Live to LIVE" photo contest, and an increase in awareness and sales of S10 netwook models in Southeast Asia. 

Nokia 5800 XpressMusic mobile phone case study

Nokia sought a new and exciting way to reach young audiences when launching its Nokia 5800 XpressMusic mobile phone in Indonesia. With Windows Live™ Messenger Personal Expressions, Nokia engaged its target users with dynamic features that strengthened product and brand awareness while reinforcing the company’s position as a major user of the latest technology.

Follow Microsoft Advertising Asia on Twitter & Facebook too!

Cheers

Mel