Ben Chapman - Video Interview – BBC Radio 1 & Social Media

Last week we published an interview with Andrew Sampson who runs Stephen Fry’s website. Andrew gave some great insight into how the actor uses Twitter and their approach to blogging, advertising and connecting with their audience through social media.

This week, we talk to Ben Chapman who is Interactive Editor at BBC Radio 1 on how the station has evolved with the internet.

They have 11 million listeners a week!

Over 12 minutes we hear about:

• BBC Radio 1’s target audience – 15-24 year olds
• How listening on demand has been able to expand to niche audiences
• The challenges of keeping radio relevant in a multi-device world
• Strategies on celebrity DJs and Twitter
• How they measure success

Hope you’re enjoying this series. More from a very special guest in a couple of weeks!

Cheers

Mel