Microsoft Advertising blog
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Empowering small and midsize businesses for growth with generative AI
At Microsoft Advertising, we’re keenly aware of the opportunity AI presents to small and midsized businesses. We've made investments to empower SMBs to exceed their business objectives. After all, we're in the business of empowering yours!
Blog post
Unlocking the power and potential of generative AI for advertisers and publishers
Blog post
Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines
How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security
Blog post
The cricket season game plan for advertisers
In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this is a prime opportunity for marketers to tap into a wide demographic
Blog post
Upgrading native campaigns to enhanced CPC
Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.
Blog post
Max conversion value for search and other updates for April
Maximize Conversion Value is a bid strategy that focuses on optimizing high-value conversions and the total sales value of your campaign.