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Thu, Apr 30 2009 11:09AM
- We want to address the comments from the publisher community concerning recent shifts in eCPMs. Microsoft is building a new marketplace for both publishers and advertisers with the goal of helping publishers achieve competitive yield and helping advertisers...
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Tue, Mar 31 2009 03:31PM
The other week we shared with the community an introductory A/B Testing article . This article introduced A/B testing, how to set it up, and how to get the results. Here is a follow up to that article going into greater depth on the different types of...
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Wed, Mar 25 2009 11:52PM
How to View, Create and Manage Reports You’ve set up your account. You’ve set up ads units. You are receiving impressions and you are even generating clicks. To gauge your performance you will want to view a report or create a report to see how you are...