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Wed, May 20 2009 11:59AM
In the latest version of pubCenter , we have introduced a concept which enables the advertisers to bid on your placements (adUnits) and run of site (several locations within a site). When you create adUnits and properties, pubCenter will auto-magically...
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Thu, May 14 2009 03:35PM
What’s changed? For the spring release, we’ve made several changes to the pubCenter user interface. In some cases, we’ve responded to your input, and in other cases, we fixed things in the UI that we just knew were broken (even though we’re the ones who...
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Tue, May 05 2009 12:29AM
Invalid clicks and questionable activity are something that impacts every advertising network. We believe Microsoft pubCenter has a great group of publishers, who operate in a way to preserve the quality of the network. The value of the network is something...
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Tue, Apr 28 2009 10:39PM
Invalid Clicks : These are clicks we decide not to charge Microsoft adCenter advertisers, since they may falsely drive up publisher revenue and advertiser cost and/or provide no value to the advertiser. Examples of invalid clicks are the second click...
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Wed, Apr 22 2009 09:37AM
I'm in San Francisco today for the ADSPACE digital marketing conference - I'm participating in a panel discussion on the State of Contextual Advertising. Great timing, since I have a lot to talk about. We just launched the Microsoft pubCenter...
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Wed, Mar 25 2009 11:52PM
How to View, Create and Manage Reports You’ve set up your account. You’ve set up ads units. You are receiving impressions and you are even generating clicks. To gauge your performance you will want to view a report or create a report to see how you are...
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Wed, Mar 25 2009 11:20PM
What are image ads? Are you looking to bring a little ‘pop’ to your web property? Try expanding the ad formats you offer by running image ads. Image ads help create more monetization options for your site and may expand the pool of available advertisers...