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Thu, Apr 30 2009 11:09AM
- We want to address the comments from the publisher community concerning recent shifts in eCPMs. Microsoft is building a new marketplace for both publishers and advertisers with the goal of helping publishers achieve competitive yield and helping advertisers...
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Tue, Mar 31 2009 03:31PM
The other week we shared with the community an introductory A/B Testing article . This article introduced A/B testing, how to set it up, and how to get the results. Here is a follow up to that article going into greater depth on the different types of...