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Wed, May 20 2009 12:27PM
Related Links: Competitive Ad Filters - What? Why? -Limits -How To -Types of What do they do? Competitive Ad Filters , or just Filters for short, are the mechanism pubCenter gives you the publisher to block ads. Why would I use them? The original intent...
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Wed, May 20 2009 11:51AM
Related Links: Competitive Ad Filters - What? Why? - Limits -How To -Types of I need more global filters As I’m sure many of you have encountered, you want to have more than 50 keywords or 50 URLs as part of your global filter. There isn’t...
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Wed, May 20 2009 11:47AM
- Related links Competitive Ad Filters - What? Why? - Limits -How To -Types of pubCenter provides for filtering ads via two different mechanisms: · URL · Keyword Blocking by URL will match against both the landing page of the ad and the display URL of...
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Thu, Apr 30 2009 11:09AM
- We want to address the comments from the publisher community concerning recent shifts in eCPMs. Microsoft is building a new marketplace for both publishers and advertisers with the goal of helping publishers achieve competitive yield and helping advertisers...
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Thu, Apr 23 2009 06:27PM
Yesterday was an exciting, fascinating day at the first-ever ADSPACE conference – an event designed for small to mid-sized publishers within AdTech . We sat on the State of Contextual Advertising panel with Paul Edmonson (CEO, YieldBuild ), Jonathan Teo...
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Tue, Mar 31 2009 03:31PM
The other week we shared with the community an introductory A/B Testing article . This article introduced A/B testing, how to set it up, and how to get the results. Here is a follow up to that article going into greater depth on the different types of...
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Fri, Jan 23 2009 01:02PM
What is the best ad format? Microsoft pubCenter allows you to select from 12 different ad formats . You will have to pick the format that works best on your web property, and to help you make that choice here are a few best practices to consider: -ad...