James Deaker, director of publisher monetization excellence for Microsoft, will be leading a course for publishers March 25th in New York at the Interactive Advertising Bureau. He will be sharing best practices on pricing and inventory management.
At Microsoft, James leads a team that identifies best practices for monetizing Microsoft’s own web properties, such as MSN, and shares these with other publishing teams working on other Microsoft properties.
This area of business is becoming known as “yield management” and it’s important for publishers as you seek to sell more impressions, but also to sell impressions at the optimum rate and maximize your revenue. Most of our pubCenter BETA users have multiple sources of revenue, including direct sales and display advertising, the focus of James’ session.
The goal of the session will be to help publishers monetize sites more effectively. James will provide an overview of best practices for product definition, inventory forecasting, rate card development and pricing policies. The session will help you gain an understanding of the current state-of-the-art techniques, as well as analytical skills for improving the revenue from your site.
To learn more or register: March 25 – Best Practices in Yield Management – Taught by James Deaker, director of Microsoft Advertising Monetization Excellence.