An excellent post was developed on site bidding, which generated some conversation and questions. Advertiser site bidding, a relatively new feature in pubCenter, provides a great opportunity for publishers to promote their site to advertisers, allowing advertisers to bid directly on their property. Here are some common questions/answers to help explain advertiser site bidding.

So, how do you see advertiser site bidding helping your business?

Q: What is site bidding?

A: Site Bidding is a way for publishers to realize more revenue by allowing advertisers to bid directly on their site.  We have re-architected our network so that participation in the network means that you are visible to our advertisers.  Advertisers can then use the Publisher Placement Performance report to see their performance on your site.  In order for advertisers to bid directly on your site, they must be willing to bid higher and they must maintain relevancy to your site and to your advertiser exclusion preferences.

Q: Why should I use site bidding?

A: Site Bidding gives publishers a mechanism to create greater demand and increase yield for their site by allowing advertisers to bid directly on their websites. Site bidding means that advertisers are willing to bid more to appear on websites that perform well and/or are content-rich with audiences that match advertiser demand.

Q: How do I participate in site bidding?

A: When you participate in the pubCenter Beta program, you are automatically opted-in to Site Bidding.  Publishers have the option to opt-out through the user interface.

Q: What if I am a new site or new to pubCenter?

A: All publishers who participate in the pubCenter Beta program are automatically opted-in to Site Bidding.

Q: How will advertisers find me?

A: Advertisers review their Publisher Placement Performance report, from that report they can find your site.  They can search for your site through the adCenter user interface and select it and place a bid.

Q: What is the impact on ad relevance?  What safeguards are in place to ensure that the ads served to my site are relevant?

A: Site Bidding does not have an impact on the current safeguards for ad relevance. 

Q: How does site bidding work with existing filters that I have applied to my account?

A: Site bidding honors all existing filters.

Q: What if I don't want a specific advertiser to bid on my site?

A: Advertiser exclusions will continue to work in the same way.