A pubCenter property is an entity that represents a website or parts of a website. For example, assume your website is www.contoso.com and you wish to receive ads on the website, the first step to do is to create a pubCenter property as below. Note that you are able to specify a web site name and URL. When you hit the Save button, you have created your first property!

Once saved, if you navigate into your property, you will see the following. If you have been in the pubCenter pilot from before the Spring 2009 release, you will have been accustomed to seeing the property’s status as Pending. Our internal support teams then got a list of all pending properties, scrubbed them for verifying our Editorial guidelines and then approved/rejected them. This resulted in the customer having to wait up to a day to start seeing ads on your site. Who wants to wait! So, with the Spring 2009 upgrade, all newly created properties automatically enter an “Auto-approved” state. This means, you can immediately create ad units, copy them on your website and start seeing ads within minutes. And start making money!

Note that there is a reason we ask you to still create properties. As an ad network, we take pride in the (as yet) small set of good quality publishers we have corralled. We are fully aware that a quality publisher network brings in the best ad inventory. And bringing in the best ad inventory brings in more high quality publishers. As part of this effort to safeguard our network quality, we are investing in quality controls on the properties you create. So, while we are enabling our publisher customers to have instant gratification through auto-approved properties --- at the same time we are continuing to review and eliminate properties that do not meet our Editorial guidelines.

With a quality network, all of us win!