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pubCenter Blog

Competitive Ad Filter – How can I filter?

posted Wed, May 20 2009

by Michael Luther - MSFT

3 comments

Related links

pubCenter provides for filtering ads via two different mechanisms:

· URL

· Keyword

Blocking by URL will match against both the landing page of the ad and the display URL of the ad. If either URL matches, then the ad should not be shown. This is helpful when you have a specific site that you are looking to block. For example, if I’m running a winery site I could block ads going to CohoWinery.com. The URLs can be entire domains (e.g. contoso.com), subdomains (something.contoso.com), or pages within a site (e.g. contoso.com/somesubsection). URLs should be entered one per line up to 50 URLs per filter.

Blocking by keyword will match against the keywords bid for the ad, as well as the keywords from the landing page of the ad. This is helpful when you have a set of ads that you want to block. For example, if I were running a cooking website and I want to block car ads, I could block the keyword “car”. Keywords can be either single words (e.g. car) or phrases (e.g. brake pedal). Keywords should be entered one per line up to 50 keywords per filter.

Filed under: beta

Comments

Thu, Jun 04 2009 03:09AM

Seo Software

i think blocking by url is good for me as i want to block only one site.
Sun, Jan 17 2010 09:12PM

Cathrina M. Palomo

I have been advertising for over 6 years now and still can't find the right solutions to get people to want to buy any of my products. I blog, use forums, send notices to families and friend at work and also partner up with other people. Is it possible that my links are being re-routed and I am not aware of it? Does the in-house private browsing make it safer or is it we are just not getting the right content or perfect edge to out match my competitors. I really feel that this the case with me.
Mon, Feb 08 2010 09:22AM

Seadog Inc

Have you ever thought of having a seminal,coference where you can enlighten people of what you do and interest them how it could make their lives easier?