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pubCenter provides for filtering ads via two different mechanisms:
· URL
· Keyword
Blocking by URL will match against both the landing page of the ad and the display URL of the ad. If either URL matches, then the ad should not be shown. This is helpful when you have a specific site that you are looking to block. For example, if I’m running a winery site I could block ads going to CohoWinery.com. The URLs can be entire domains (e.g. contoso.com), subdomains (something.contoso.com), or pages within a site (e.g. contoso.com/somesubsection). URLs should be entered one per line up to 50 URLs per filter.
Blocking by keyword will match against the keywords bid for the ad, as well as the keywords from the landing page of the ad. This is helpful when you have a set of ads that you want to block. For example, if I were running a cooking website and I want to block car ads, I could block the keyword “car”. Keywords can be either single words (e.g. car) or phrases (e.g. brake pedal). Keywords should be entered one per line up to 50 keywords per filter.