Invalid Clicks:  These are clicks we decide not to charge Microsoft adCenter advertisers, since they may falsely drive up publisher revenue and advertiser cost and/or provide no value to the advertiser. Examples of invalid clicks are the second click of a double-click, a publisher clicking on his/her own ads, automated clicking tools, deceptive

software or a publisher encouraging clicks on his/her ads.

Questionable Traffic:  This is a subset of invalid clicks that are produced with the direct purpose or driving up publisher revenue and advertiser cost.  Examples of these include:

· Automated clicking or impression tools, robots, or other deceptive software.

Publishers clicking or encouraging family members click on his/her own ads.

· Third-party programs with user incentives, such as paid-to-click services and click-exchanges.

Here are a few simple rules to help keep your account in good standing:

· Don't click on your own Microsoft ads or ask others to click on your ads.

· Don't employ pop-up prompts or automatic software installations.

· Promote Trustworthy Computing.

· Be aware of how your site is promoted.

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