Atlas Blog - All Comments

Improving Your Atlas Campaign Launch with a Little Bit of Love (Part 2)

Atlas Blog — Thu, 25 Feb 2010 23:05:52 GMT

Richie Brown is a Learning and Development Consultant at Microsoft Advertising who focuses on the Atlas

re: Atlas Releases Reporting API for Publishers

Andrea — Mon, 14 Dec 2009 18:40:05 GMT

That’s great, DigitalCMO. It sounds like Atlas’ vision of ad serving as a platform is meeting a real need in the marketplace. New initiatives like ATPA and our continued focus on APIs give clients a highly flexible solution for executing online advertising campaigns, while at the same time consolidating data and analytics in a single platform. Keep reading Atlas Blog for more updates as we continue to innovate.

re: The Latest on Mobile Ad-tracking with Atlas

Om-MSFT — Sun, 06 Dec 2009 22:14:06 GMT

Mobile advertising is the next frontier. The Hi fidelity devices are creating compelling mobile browsing and gaming experience.

Given that the Mobile device has a big edge in terms of Voice capabilities, would be good to understand what is our story for Click to call. It gets you very close to conversions specially for Brick and Mortar and services sector.

re: The Latest on Mobile Ad-tracking with Atlas

TheLostAgency — Sat, 05 Dec 2009 13:49:36 GMT

Does it show a future path as Google recommends that companies switch to server-side cookie technology to better track users and conversions?

Wouldn't it make sense to buy an established platform such as PinchMedia that already has a proven technology that could be improved with engagement mapping?

re: Atlas Releases Reporting API for Publishers

DigitalCMO — Thu, 19 Nov 2009 03:54:18 GMT

I just spoke to a top online marketer in NYC today today. I quote "we are using 6 difference vendors now for dynamic messaging, search, customer data, rich media, etc. We need a platform that counts and measures all conversions that can plug in with all these guys." Looking at an adserver as a platform vs an application is what he was after.

(yes, I work for Microsoft, but it does not make the quota any less true...)

re: Welcome to The Atlas Blog!

Andrea — Tue, 10 Nov 2009 22:03:26 GMT

Hi PJ,

Atlas offers a wide array of targeting options: behavioral, demographic, geographic, technographic (e.g., browser and bandwidth) and test and control messaging. Atlas also enables you to segment user cookies based on your individual targeting needs. So yes, we can help you serve personalized and relevant ads to a precise audience segment, such as Opera Fans. For more information, contact your Atlas representative at teamatlas@microsoft.com.

re: Welcome to The Atlas Blog!

PJ OLSEN — Mon, 09 Nov 2009 21:57:51 GMT

Can we target just Opera Fans? We need to control the flow of orders as not to be overwhelmed.