Atlas Blog

Latest Blog Posts

Fri, Mar 05 2010

Atlas To Decommission Version 1 and Version 2 of Atlas Reporting API

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

A note to all of our Atlas users: on Monday, March 15, 2010, we will decommission versions 1 and 2 of the Atlas Reporting API. This will impact your Media Console API usage if you have not yet updated your applications to use version 3. Therefore, if... more
Wed, Feb 24 2010

Improving Your Atlas Campaign Launch with a Little Bit of Love (Part 2)

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

Richie Brown is a Learning and Development Consultant at Microsoft Advertising who focuses on the Atlas Advertiser Suite. Richie has a wealth of experience training new users on the Atlas Media Console, and he's agreed to share some of his wisdom... more
Thu, Feb 18 2010

Improving Your Atlas Campaign Launch with a Little Bit of Love (Part 1)

by: Andrea Sharfin - MSFT

1 comments | in: Atlas Blog

Richie Brown is a Learning and Development Consultant at Microsoft Advertising who focuses on the Atlas Advertiser Suite. Richie has a wealth of experience training new users on the Atlas Media Console, and he’s agreed to share some of his wisdom here... more
Tue, Feb 09 2010

Atlas Is IPG’s New Go-To Technology Provider

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

We’re happy to welcome our new partner, IPG, to the world of Atlas. IPG’s agencies, which include McCann-Erickson, Deutsch, Hill Holliday and more will now reap the benefits of Atlas ad-serving, industry-leading analytics and Engagement Mapping... more
Thu, Feb 04 2010

Introducing The Atlas Ad Assignment API

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

This week, Atlas took another step towards offering an end-to-end trafficking API with the release of the Atlas Ad Assignment API. The Atlas Ad Assignment API will enable Atlas clients and partners to manage and update the assignment of ads to placements... more
Thu, Jan 21 2010

Atlas Accreditations

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

Periodically, we at Atlas receive questions from clients regarding organizations which have accredited our ad-serving procedures. The questions can be thorny because third-party ad-servers, by definition, don’t house the full end-to-end ad-serving... more
Fri, Jan 15 2010

Targeting with Atlas and Microsoft Media Network

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

You probably know what you can do with Atlas Customer Targeting (CT) within the Atlas Media Console – create segments, target your messaging, and make sure you deliver the right message to the right audience. But did you also know that using Atlas... more
Mon, Dec 21 2009

Happy Holidays from Atlas Blog

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

We at Atlas would like to wish you happy holidays and a prosperous New Year. We won’t be posting next week, but please join us again during the week of January 4th for more information and tips on Atlas. more
Thu, Dec 17 2009

A Visit with Atlas EMEA

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

This week, we spoke with André Knoche , a sales specialist in Atlas’ Hamburg office, to get a view of Atlas EMEA from the front lines. How long have you been working in Atlas EMEA? I joined Atlas in May 2007, a few weeks before Microsoft and aQuantive... more
Thu, Dec 10 2009

Take Your Optimization to the Next Level with Atlas’ Advanced Analytics Pack

by: Andrea Sharfin - MSFT

0 comments | in: Atlas Blog

Did you know that Atlas offers a suite of advanced analytics that allow you to get maximum leverage out of Atlas’ deep reporting capabilities? They’re part of the Advanced Analytics Pack (AAP), a modular reporting system designed to help Atlas... more