Microsoft Advertising Asia Blog

Latest Blog Posts

Thu, Feb 16 2012

Social Advertising: Is it worth the buck?

by: Bruno Fiorentini - MSFT

0 comments | in: Microsoft Advertising Asia Blog

As marketers, we hear and talk a lot about social media. Social media is on the rise in Singapore, with nearly half of the country’s leading marketers believing that social media advertising spend will increase this year. But what really excites social media advertisers? Word... more
Wed, Feb 15 2012

People Powered Stories - Moving Beyond the ‘Like’ with Social Advertising

by: Jennifer Creegan - MSFT

0 comments | in: Microsoft Advertising Asia Blog

Today at Social Media Week in New York I introduced a new social advertising solution I am pretty excited about. We’re calling it People Powered Stories (PPS) ™. With it, advertisers can incorporate real peoples’ ratings and reviews about their products within... more
Wed, Feb 01 2012

Challenging Global Marketers and Agencies to be Storytellers and Win a trip to Cannes!

by: Richard Dunmall - MSFT

0 comments | in: Microsoft Advertising Asia Blog

The following has been cross-posted from the Global Microsoft Advertising Blog . Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s... more
Wed, Jan 25 2012

We’re Just Warming Up

by: Cindy Lee - MSFT

0 comments | in: Microsoft Advertising Asia Blog

It might be cold outside, but it’s sizzling in here! Let me share our best digital storytelling from the last few months. Cindy Lee, Go-To-Market Lead, Microsoft Advertising Asia more
Mon, Jan 23 2012

#AdVision at #CES 2012: @WPP CEO Sir Martin Sorrell on Digital Advertising Budgets and Mobile

by: Shelby Healy - MSFT

1 comments | in: Microsoft Advertising Asia Blog

In another world several years and several media plans ago, I was in advertising sales. I began my stint working at my college newspaper (remember those?) entering hand-written insertion orders and frantically leafing through the daily edition to see that my client’s investment... more
Mon, Jan 23 2012

The Search for Incredible Comes to an End at Sundance Film Festival

by: David Pugh-Jones - MSFT

0 comments | in: Microsoft Advertising Asia Blog

The following has been cross-posted from the Global Microsoft Advertising Blog . This week, amid the Hollywood glitz and glamour of Sundance, the world-renowned independent film festival in Park City, Utah, there is one incredible screening that I cannot wait to attend. A few... more
Fri, Jan 13 2012

Observations from CES: Advertisers are Hungry for Help Telling Their Story

by: Frank Holland - MSFT

1 comments | in: Microsoft Advertising Asia Blog

Having just returned from my first CES, I want to share some of my key observations from an advertising perspective. First and foremost, I was struck most by the incredible density of both brand clients and agency partners in attendance. Marketers and advertisers are hungry to... more
Fri, Jan 13 2012

Steve Ballmer’s Microsoft Speech at CES 2012

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Asia Blog

The following has been cross-posted from the Global Microsoft Advertising Blog . As my post explained on Friday , although this was Microsoft’s last keynote at the Consumer Electronics Show, we wanted to re-affirm Microsoft Advertising ’s commitment to continue partnering... more
Fri, Jan 13 2012

2011, A Game Changer for Xbox

by: Shawn McMichael - MSFT

0 comments | in: Microsoft Advertising Asia Blog

The following has been cross-posted from the Global Microsoft Advertising Blog . The timing of the Consumer Electronics Show in early January always makes it a perfect place to reflect on the past year and consider what’s to come. As I read and listen to all the news from... more
Fri, Jan 06 2012

Watch Steve Ballmer LIVE at CES 2012 & Meet Us at Digital Hollywood

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Asia Blog

It’s that time of year again, when thousands of technology aficionados descend on Las Vegas for the annual Consumer Electronics show which starts on Monday. 2012 maybe the last year Microsoft has a booth and delivers a keynote speech, but as Frank Shaw said in December... more