adCenter API Blog for Developers

How to get the revenue or conversion values using adCenter API?

posted Wed, Feb 24 2010

by Chris Norred

Customers have asked for new reports that we currently do not provide via the API. These are excellent requests and this is the kind of feedback we welcome via the community and via support. This helps the product team set future direction for feature development.

Currently, using the keyword performance report, you can retrieve the following:

ConversionRate - The conversion rate

Conversions - The number of conversions

CostPerConversion - The cost per conversion.

More report values are described here:

http://msdn.microsoft.com/en-us/library/bb671562.aspx

Customers have expressed interest in reports such as PageviewValue, SignupValue, ConversionVAlue, etc. These values are not currently provided in the adCenter API. New features are added regularly so subscribe to the blog or forums for more information about future additions.

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Comments

Wed, Feb 24 2010 02:49PM

Chris Kostecki

Agreed!

Bring in Revenue/ConversionValue tracking to API, UI, and/or performance reports yesterday! How can we measure how valuable the advertising is without any values!