Microsoft Advertising Blog

Latest Blog Posts

Mon, Feb 08 2010

It's the Audience, Stupid. Why Advertisers just want to Target and Go

by: JJ Richards MSFT

0 comments | in: Microsoft Advertising Blog

In this post I'm going to explore in more detail a theme I've touched on a couple of times before in Facts Are Stubborn Things and Games Advertising Takes Center Stage . And at the risk of sounding insulting - my apologies in advance! - I'm... more
Thu, Feb 04 2010

Cannes Lions Creative Contest Leads to World Premiere!

by: Ginny Musante - MSFT

0 comments | in: Microsoft Advertising Blog

What began as a contest for young creatives at the Cannes Lions International Advertising Festival has resulted in a world premiere video on World Cancer Day ! Last June, we gathered some of the best young creative minds in the industry at our Games Advertising... more
Tue, Feb 02 2010

Mobile Display Ads - Announcing Full HTML Device Targeting

by: Raj Kapoor - MSFT

0 comments | in: Microsoft Advertising Blog

Today we have launched full HTML device targeting, which allows advertisers to easily target mobile display ads to the group of all handsets that have the capability to render full HTML sites including those sites developed for the PC web. These phones... more
Mon, Feb 01 2010

ESPN promote Premiership Football on Pro Evo Soccer 10

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

Following on from our announcement of the 1st ever Silverlight ad on MSN UK last week , I wanted to showcase another innovative use of technology to reach audiences while they play games online. Targeting 15-34 year old male demographic, the advertising... more
Thu, Jan 28 2010

1st Ever Silverlight Ad on MSN for EA Games Mass Effect 2

by: Mel Carson - MSFT

2 comments | in: Microsoft Advertising Blog

Today, at 3pm GMT, the MSN UK Gaming Channel saw a bit of advertising history - the first interactive rich media ad built completely on our Silverlight platform. In true “One Microsoft” style, Microsoft Advertising in the UK has worked with... more
Wed, Jan 27 2010

Microsoft and Mediabrands Research Webinar: 5 Things Every Marketer Should Measure

by: Ginny Musante - MSFT

0 comments | in: Microsoft Advertising Blog

Today we conducted a webinar, 5 Things Every Marketer Should Measure , focusing on a pilot study we conducted last year comparing the impact and effectiveness on Xbox LIVE to the impact and effectiveness of traditional video and television ads. The results... more
Tue, Jan 26 2010

New Creative Kid On The Blo(g)ck

by: Jeremy Grubaugh - MSFT

0 comments | in: Microsoft Advertising Blog

So this is what writing a blog feels like :-) The Who (as in "who the heck are you?") My name is Jeremy Grubaugh. I'm currently the Creative Director for Microsoft's Branded Entertainment and Experience Team and primarily responsible... more
Thu, Jan 21 2010

2 Questions for Our Customers

by: Mark Young - MSFT

15 comments | in: Microsoft Advertising Blog

It’s 2010 and I’m right so far on being glad it’s here ! I’m writing this as our Consumer and Online Mid-Year Review with Microsoft COO Kevin Turner and all the Business Group Leaders at Microsoft is coming to an end. C&O is... more
Mon, Jan 18 2010

Microsoft Advertising Europe – Our Site and How to Advertise

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

Just before the holidays we announced we’d re-designed our advertising sites, adding a few more bells and whistles to make it easier and more intuitive for you to find information about all our advertising products and services. Today, I’ll... more
Fri, Jan 15 2010

Microsoft Media Network - Fastest Growing Ad Network in the US

by: Mel Carson - MSFT

3 comments | in: Microsoft Advertising Blog

comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09. The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before. comScore... more