Microsoft Advertising Blog

Life – Discovery Channel’s New Series Evolves Across Multiple Screens

2010-03-19T15:11:00Z

This Sunday in the US, the Discovery Channel will debut its highly anticipated 11-part series Life – and is getting the word out with help from Microsoft Advertising, in collaboration with PHD Media, Discovery's digital agency.

From the makers of the spellbinding Planet Earth series, Life reveals the spectacular behaviors animals have evolved in order to thrive, many of which have been captured using high-definition filming techniques for the first time. We’re excited about the program, but as folks in the advertising industry, we’re even more excited about how Discovery is promoting the program in collaboration with Microsoft in order to reach a potential audience of over 100 million people across our network.

When Discovery came to us to develop a campaign, we wanted to build on the multi-screen campaign we developed last year for its Deadliest Catch series. Our goal was to create new ways that potential viewers could engage with content from Life, including:

· A custom editorial site built by our Multimedia Entertainment team so people can experience the program before it airs. The site includes amazing photos and high definition video, as well as a WHAT IS IT quiz that lets people guess an animal from a close-up photo. If you’ve ever wanted to see an aye-aye, otherwise known as the world’s largest nocturnal primate, this site is the place to be.

· As the first rich media multi-screen ad campaign on the new MSN homepage, Discovery will take advantage of the new simple, uncluttered design of the site. It’s set to run this weekend and will coincide with the premiere on 3/21.

· Customized desktop themes on Windows 7. People can download Life-related desktop themes, part of the new Windows Theme Experience and Windows Personalization Gallery in Windows 7, that show a rotating display of the wildlife featured in Life.

· A three-screen media campaign that includes XBOX Live and mobile in addition to rich media experiences on MSN TV and MSNBC.

The multi-screen campaign is running all week, culminating with the series premiere on Sunday, March 21 at 8 p.m. ET/PT.

Until then, check out the site to get a sneak peek at the show, and tune in Sunday evening for what should be the beginning to a fascinating program.

Have a great weekend!

Mel

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The Rise of Rich TV

2010-03-17T15:00:00Z

Change is inevitable - except from a vending machine. -Robert C. Gallagher

Gallagher's famous quip rings true in many aspects of my life - career, children, and climate change to name a few - but none more noticeable than the TV viewing experience. The new world of TV is changing - and fragmenting - so quickly that I am starting to think that the days of a "typical" TV experience are gone forever.

In the swirl of all of this change, there is no shortage of prognosticators on the topic of where TV may be going, myself included. In fact, there are entire conferences devoted to the subject and ad industry publications create in-depth reports on it. There are almost as many points of view on what TV 2.0 will look like as there are cable channels to choose from - with more launching every day. Yet, as I sift through the plethora of opinions on the subject, some common threads emerge. When these threads are stitched together, the result will be a consumer experience I like to call Rich TV.

Rich TV is being defined at the juncture of TV as we know it, and TV as we want it to be. Rich TV, and the advertising experience that goes with it, has five key attributes - let's call them 'transformers' - which are clear breaks from TV as we know it. The five transformers are:

1. On my schedule: On demand and time shifted content is a significant trend that is happening today, particularly in the coveted 18-49 demographic, and will continue to explode as consumers get used to ordering up their content when they want it. Like our kids who expect to be able to "pause" all types of media, soon the notion of "TV by appointment" will feel as antiquated as the cassette tape. The meteoric rise of Hulu is the best example of the idea that all content is automatically "DVR'd" and waiting for us to tune in when we please.

2. On my screens: Historically, we associated specific content types with specific screens: The MP3 player was the music screen. The phone was the voice screen. Xbox (on a TV) was the game screen. The PC was the website screen. And so on. But these content types are rapidly becoming device agnostic. Music, movies, sitcoms, games and web content are increasingly able to "free flow" across multiple screens. For example, the Zune service serves up music and high definition video on the PC, the TV (as an Xbox "app") and the Zune device itself. One service, three screens. The Netflix service works the same way: you can watch streaming movies on your PC, your TV (again, via the Xbox) and update your queue on your mobile phone. These services, and others like them, are creating an expectation of Free Flow of media across multiple screens. TV content is no exception.

3. Opt-In Interactivity: This attribute is at the core of Rich TV. Television as we know it is linear-there is no interactivity. With Xbox, we are able to offer a more engaging and interactive experience - last year's KIA campaign that ran on Xbox LIVE is a great example. The Kia campaign follows the "Invite, Don't Interrupt" principle of interactive advertising. As a result, the user engages deeply with the campaign creative. Xbox users who chose to interact with the Kia creative on Xbox LIVE spent an average of 298 seconds (essentially five minutes) exploring Kia advertising content. This high level of interactivity translates into real brand lifts for advertisers. In short, interactivity equals engagement.

4. Rich Targeting: Today, most advertisers buy "content association." Associating with a specific type of content is good, but still falls short of marketing nirvana. The addition of rich targeting is a critical ingredient of Rich TV. The more the advertiser knows about the audience, the more surgically the audience can be targeted. This means targeting by age, gender, day part, geography and behavioral attributes. Because Xbox LIVE gamer tags are based on the Windows Live ID system, all of the richness associated with a Live ID can be applied to the media buy. With Rich TV, the old adage, "Fifty percent of the money I spend on advertising is wasted, if I only knew which fifty percent." will be a thing of the past.

5. Measurable: So you spent a bunch of your marketing budget on a TV campaign. Now what? Did the campaign move the needle? With Rich TV, there will be no ambiguity. You'll know who saw your ad, who clicked on it, what content they viewed, how to continue to engage with them, and how all of this translates to sales or awareness gains. Today's CMO is under increasing pressure to deliver ROI. For better or worse, Rich TV will expose the strengths and weaknesses of each TV campaign. We recently re-plumbed the Xbox system to be measured by Neilson. While this is a significant milestone on the path to Rich TV, expect the entire science of TV measurement to change radically in the next five years.

These five transformers will result in a world of on-demand, multi-screen, interactive, targeted and measurable advertising. We're not there yet, but we're not far off, either. We're close enough that I will go out on a limb and say that Rich TV (and Rich Advertising) is now inevitable. Will these five transformers be the defining attributes of Rich TV? The only way to really know is to do what the networks have been telling us to do for years: stay tuned.

The New MSN – Microsoft’s Bob Visse Explains the Why for Advertisers

2010-03-16T15:00:00Z

On March 9 the new US MSN homepage made its debut offering search, news, local, and social networking – all in one place.

I recently sat down with Bob Visse, General Manager of MSN Product Management, to capture his thoughts on the new, clean look of the MSN homepage, the new features and functionality, and what this means for advertisers.

I learned that Bob and his team have captured over 70,000 pieces of customer feedback since the preview of the new MSN homepage started in November. With this feedback top of mind the MSN homepage features 30 new updates – take a quick tour of the updates.

Some of the features and focus areas you’ll find on the new MSN homepage include:

Bing, Bing, and more Bing – The search bar is more prominent, you’ll now see a new trend watch on the homepage that highlights the trending on Twitter, and you’ll also see an increased prominence on popular searches.

The emergence of five key sections news, entertainment, lifestyle, sports, and money – These vertical sections are important for brand advertisers. These sections become one of the key places for advertisers to buy the audience and environments where they want to test brand campaigns – it is in these areas where brands can break through. The homepage also offers brand advertisers a new opportunity to capture the attention of their audience with an uncluttered homepage, big brands won’t compete with the content on the page as their ads pop.

A local content section that has a growing audience – In the few months that the preview of the homepage was live, the local section grew to 5 million unique users, who were accessing the local information that covers over 42,000 zip codes, and who were personalizing up to 3 cities to follow.

News and images in a tabbed format allows for multiple highlights with less clutter on the page.

Social networking is now featured too. Now you can check your favorite social networks like Facebook, Twitter, and Windows Live, right from your MSN homepage.

Take a minute to watch Bob’s thoughts and let us know what you think.

Cheers

Jenny

From SXSW: How can advertising pros learn about evolving digital platforms?

2010-03-15T22:09:48Z

On Monday, I went to the South by Southwest panel -- How Does an Advertising Pro Adapt to New Communication Techniques?

I had been looking forward to this session.

One of the presenters, Damon Brewster, had written an interesting blog post about why he feels the SXSW conference is important for advertisers, in a way comparable to the advertising industry extravaganza in Cannes, http://www.boardsmag.com/community/blogs/input/index.php?p=844.

The deep immersion in cutting edge technology is important for advertisers trying to understand the quickly emerging new technologies in online digital advertising and their potential effects on business.

Also presenting was Luke Sullivan, the well known author of Hey Whipple Squeeze This: A Guide to Creating Great Advertising.

Most of the conversations for marketers during the first 3 days of SXSW focused intently on social media. Other advertising related discussions were focused on the needs of publishers and Web developer entrepreneurs.

Damon and Luke on Monday spoke right to advertisers from traditional disciplines trying to understand the changing landscape and how the fast changing digital communication platforms should fit into integrated campaigns. There was a packed audience.

For advertisers trying to stay ahead of the curve with online digital advertising and their potential effects on business, the best solution is to dive in. Attend a conference like SXSW. Get the digital media tools and start creating. That was the crux of the message.

“I was born in 1954 when stamps cost 3 cents... I’m a digital immigrant,” Luke said. “Yes the world has changed. I grew up cutting teeth on print. I got good, they said try TV. Now I’m in a world where Facebook has more people than Japan.”

The fundamentals of advertising don’t change, he said. “We’re all really creative. Guys like me have to learn the technology. But the fundamentals of creativity will not change. We tell stories.”

The presenters turned the session over to the audience members who stood to offer their wisdom of the crowd:

Don’t be afraid to bring your developers into the ideation process.
Get into paid search. (I’m not making that up of course.) Add search into the mix of your creative. “It’s really one of the strongest possible ways you can go from what you’re doing now to really translate into the user experience on the web.”
Communicate that in a digital world, people are not necessarily buying inventory, they’re buying audiences.
Understand that online advertising is part of a cultural revolution.

Below: Luke Sullivan, author of Hey Whipple, summarizes the session at SXSW and ads a fun pitch. Thanks.

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MSN Video Player – Interview with Microsoft UK’s Ashley Highfield

2010-03-15T16:58:17Z

Last week, MSN UK announced the official launch of the MSN Video Player.

In the 2nd in a series of interviews with Ashley Highfield, Microsoft UK’s MD & VP of our Consumer & Online division, he talks about the premise behind the new video experience, why it’s different and what it means for advertisers.

Some of the features include:

- HD with Silverlight Smooth Streaming - users will be able to watch video at the highest quality their broadband capability will allow – this can be right up to 720p HD. Smooth Streaming leads to less buffering and enhances the viewing experience

- Personalised Playlist - users can be created and queued to automatically play

- Social media integration - users can point friends and followers to MSN Video Player videos via Facebook, Twitter, Windows Live, MySpace, Digg and other social media tools

Expect to find titles such as: Skins, 8 Out of 10 Cats, Embarrassing Bodies, Waterloo Road, Doc Martin, Secret Millionaire, Wife Swap, Faking It, Bad Girls, Footballers’ Wives and Kingdom.

Do watch Ashley’s thoughts on the new Bing TV Ad in the UK too and check back soon for more insight.

Cheers

Mel

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The future of mapping panel from South By Southwest

2010-03-14T18:19:00Z

Microsoft’s Chris Pendleton, the technical evangelist for Bing Maps, led a fascinating panel at South By Southwest on Sunday morning with map experts from Foursquare, Twitter, Navtec and Flickr talking about the future of mapping.

The panelists discussed their anticipated future at which online maps are overlaid with more and more data: personal history of places you’ve been, social history of places your friends have been, and cultural history data of locations. Maps will include more detailed data on interior locations, and more visual data not only of photographs but videos.

The interesting development in mapping is what people are putting on the maps via social platforms, according to panel participant Laura Diaz of Navteq. More interesting scenarios will begin to emerge when we have indoor maps and people with mobile devices can begin to let others know what shop they are near within a mall, or what floor they are on within a high-rise building.

Dennis Crowley of Foursquare said his company is trying to get more and more specific on location.”Last year at SXSW, for Foursquare it was all about checking into convention center. That’s not really valuable. From our perspective, to check in at (a particular store) is more valuable than to just check in at the mall.” The goal, Crowley said, is more specificity of location, allowing friends to check in within a crowded conference hall, for example, and display their location near a wall or in the back of the hall.

Going forward, maps will become more and more visual, Kellen Elliott-MCCrea of Flickr predicted. “The parts that have really worked are about making it visual"

Today, maps are overlaid with photos. soon, maps with videos of the locations will be available.

The future of mapping is so dynamic, Chris observed, that users expect maps to be changing all the time.

Diaz agreed: “At any given time, a map means something different to you, depending on what you’re trying to do at that particular moment.”

Ryan Sarver of Twitter said that he looks forward to the time when expensive databases that are often necessary for new mapping applications is cheaper or broadly available enough for more and more competitors to create new, more fascinating applications.

South By Southwest keynote on privacy and publicity by Microsoft researcher danah boyd

2010-03-14T00:32:09Z

Some of the things we’re doing with social media, sometimes in pursuit of profit, and sometimes in pursuit of more altruistic efforts to improve online community, can have some significant and unexpected consequences for users in terms of privacy expectations.

That point was driven home by danah boyd of Microsoft Research in her keynote presentation for South By Southwest interactive on Saturday.

I’ll post the video link for danah’s talk when it’s published. To my ear, the key point in her presentation was that we all need to ask users before we make changes to the expected level of privacy or publicity afforded to users online when engaging with our Web sites, software, services. In some cases, the legal lines are not as important as the user expectations. The compelling point being that if Web publishers, social media creators and businesses only follow the law with regard to what is public information, we become a paparazzi culture.

“When we take something that is public and make it more public, we’re basically arguing for the right to sic paparazzi on everyone,” danah told the packed convention center audience. “How will the people whose content is being made more public feel?”

danah talked at length about some of the recent public controversies over privacy information in Google Buzz and Facebook privacy settings. She discussed her research in which she encounters many people who don’t have the power and understanding of social media. Technology elites should not expect those who are less powerful in society to defend their own privacy. Making changes to the level of privacy expectation in a social media technology is especially sensitive. Users can quickly get the feeling they don’t have control. “When people feel they don’t have control over their environment, then they scream Privacy Fail.”

Just because people put something on a public network does not mean they intend for it to be public or to be aggregated. There are many public environments in which people share information with the expectation that it won’t be public. An intimate table at a neighborhood cafe, for example, comes with an expectation that your conversation won’t be overheard or repeated to someone who doesn’t even live in the neighborhood.

Online environments are less predictable and therefore require more care when the creators of social networks are changing privacy behaviors. “People are not good at managing when a system changes the rules on them.”

danah mentioned a case study of a teenage girl whose mother was a domestic violence victim. The girl and her mother were trying to keep their whereabouts private from the girl’s father. the girl joined a popular social network with the belief that her information was private. But when the network changed its rules, she inadvertently made her information public.

“You need to know, there is no easy formula for privacy and publicity. You have to invite users to help you work it out.”

Microsoft Advertising at South By Southwest interactive in Austin

2010-03-11T20:16:00Z

I’ll be in Austin on Friday for the South By Southwest Interactive conference. It’s my first time at the conference but Microsoft has a great presence at SXSW again this year.

Microsoft’s own danah boyd, an expert in social networking research, will be the opening keynote speaker on Saturday.

Chris Pendleton of Bing Maps will present a panel on Augmenting Maps with Reality on Sunday. Bing Maps has a lot of great new features and you’ll want to see how these are being used.

I also found out that one of our program managers from the adCenter group, a recent graduate, will be presenting at SXSW about student entrepreneurship. Hung Truoung submitted his panel idea, “Student Startups” and was selected for SXSW. It’s an example of the bright talent we have coming on.

Other Microsoft activities at SXSW:

Saturday

Bing sponsored TWiST party (“This Week in Startup” or TWiST is an internet radio show hosted by Jason Calacanis of Mahalo and TechCrunch) 3-7 p.m.

Sunday

Bing Blogger’s Lounge Tweetup (attended by tier-one bloggers with disproportionate voices in social media). 4-6 p.m.

Salute to Our Troops -- Microsoft and SXSW will host wounded Warriors and their guests from the Warrior and Family Support Center at Brooke Army Medical Center (BAMC) to participate in a day long trip to SXSW.

Monday

BizSpark Accelerator -- Accelerator is a tech startup pitch event that will showcase 4 startups in each of 5 categories. Pitches will be to an open audience and panel of expert judges

Tuesday

Deep Focus sponsored session “Microsoft Bing: Behind the Scenes of The Decision Engine” (Aaron Lilly, Microsoft, Lynn Girotto, Bing/Microsoft; Stefan Weitz, Bing/Microsoft)

The Future of the Digital Living Room – Ron Pessner of Xbox will discuss how interactive entertainment can be.

BizSpark Accelerator continued.

Ongoing

Bing Photo for Good (located in Blogger’s Lounge. Operated during Lounge hours). Each photo taken in Bing booth goes towards “Save the Children” efforts on behalf of children in Haiti; Checkin4Charity partnership.

Bing booth in Expo Hall (operated during Expo Hall hours)

Microsoft Silverlight Interactive Lounge -- highlighting Silverlight by turning the space into a digital living room showcasing multiple technologies outside the panel rooms.

Windows Phone Blogger Lounge

OMMA Global 2010 San Francisco – Microsoft Speaker Line Up

2010-03-11T12:30:00Z

Below is a list of Microsoft speakers that will be out in force imparting marketing insight and best practice at OMMA Global in San Francisco next week.

The event will be trying to answer some burning questions:

“What effect will an UNBOUND Web have on advertising and marketing? How will GPS-enabled geo-targeting change the way marketers and brands interact with consumers, and ultimately, what brands they consume? As we become connected everywhere, all the time, will our worlds become larger or smaller? Will consumers be harder or easier to reach?”

Wednesday, March 17^th

New Creative Options for Marketing with Online Video as Web Becomes ‘Lean-Back’ - Time: 2:00pm - Speaker: Dean Carignan

Drive. Shoot. Buy. Creative Frontiers of In-game Advertising - Time: 2:00pm - Speaker: Chuck Frizelle

Revenue to the In-Box: Getting More Value from Publishers’ Email Programs - Time: 2:45pm - Speaker: Jeff Lanctot

Social Media Marketing Doesn’t Have to be a Gamble - Time: 2:45pm - Speaker: Marty Collins

Thursday, March 18^th

Is Your Company Spending Too Much on Search? - Time: 11:30am - Speaker: Esco Strong

The Last Click Standing...Or Not? (Buyers Beware) - Time: 12:15pm - Speaker: Young-Bean Song

Case Study: Microsoft Feeds the Geeks - Time: 2:45pm - Speaker: Carrie Kaiser

If you’re in town, why not go along – it’s free!

Cheers

Mel

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Social Media Tips from Lisa Myers at SES London

2010-03-10T12:31:49Z

Just back from holiday to find that those fine folks at Search Engine Watch have posted a video interview I did with Lisa Myers from Verve Search after her Social Media 101 session at SES London.

In 2 minutes Lisa tells us where companies should start, that it’s not all about Twitter and Facebook, and how not to get swept away by the phenomenon.

Don’t for get we’ve published our own Social Media White Paper (PDF) which you’re welcome to download for free and find out how our team started and how we approach communicating with our customers over the web.

Cheers

Mel

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New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns

2010-03-09T08:00:00Z

Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of cash and eyeballs in an increasingly saturated market, advertisers find themselves faced with the age old challenge of demonstrating return-on-investment (ROI) to their colleagues in the boardroom, only this time from online spend.

Marketers have always known that time spent with an advert is an important measure. Couple this with actual active engagement with an ad (rather than passive viewing) and a truer measure of effectiveness emerges in the form of dwell scores. The method behind dwell scores involves combining the length of time spent actively engaging with an ad, multiplied by the rate at which it is engaged with. As a result, dwell scores offer much more valuable evaluation metric for brand advertising.

Our new research, Dwell on Branding, proves that there is a clear connection between the amount of time that a user spends actively engaging with an online ad and a consumer's subsequent online behaviour with that brand. Using data sets from comScore and Eyeblaster, the research reveals that increased dwell scores correspond to a significant improvement in positive engagement with a brand post ad exposure. Specifically, the results show that a higher dwell score stimulates a higher number of branded search queries, increased visits to the brand website, and drives uplifts in the numbers of engaged visitors to the brand website (measured in number of pages viewed and time spent).

Various reports such as comScore's 'Whither The Click' or Eyeblaster's 'Trends Of Time And Attention In Online Advertising' illustrate that consumers are more likely to spend meaningful time with an advert than to click on it; providing further evidence that click-through rates (CTRs) alone are an unsatisfactory means of measuring performance for brand advertisers.

A gear shift is required in the world of online measurement. For campaigns geared towards building brand recognition, loyalty and affinity online, consistent measures of time spent and engagement with an advert need to be adopted, understood and advocated.

Download our whitepaper, Digital Challenge: Being Greater with Data, to learn more about the digital metrics required to evaluate the effectiveness of brand campaigns.

Get Some Creative Inspiration

2010-03-03T20:00:00Z

We’ve been blogging a lot about digital creativity, and we can’t get enough of some of the great online execution opportunities that brands present us in the display field everyday.

On our advertising site, we have an Ad Gallery which showcases some innovative advertising campaigns and includes some demos of what the ads looked like in situ.

My favourite is the one for Bahamas Air. Nice placement for those looking to take a break perhaps?

If you’re interested in reading some more about digital advertising and how some brands like Nivea, Coke and easyCar have used online well, take a look at our marketing case studies from Europe.

And of course if you’re new to online download our Guide to Digital Marketing.

If you know of any great case studies then please do share.

Regards

Mel

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Video: Microsoft Advertising Discusses Behavioral Targeting and CPG at OMMA

2010-03-03T02:17:37Z

Last Thursday (February 25^th), the Marriott Marquis in New York City’s Times Square played host to the 2010 Online Media, Marketing and Advertising (OMMA) Behavioral Targeting Conference. The event was attended by a mix of direct advertisers, interactive agencies, publishers, networks and data/analytics vendors.

Overall, the event proved to be a great barometer for the US (and international) market's appetite for targeting – and advertising – to audiences online. The overwhelming feedback throughout the event was that targeting is an essential part of any online marketing strategy. While this conclusion was to be expected, the lack of counter-argument went a long way to validate this rationale.

One of the noteworthy themes of the event was the conversation around offline data being used to inform online advertising. The Microsoft Advertising Audience Targeting team had taken the opportunity to use this event to launch the new CPG Online Effect product.

Senior Product Marketer Adam Gouttierre represented the team on the CPG panel and here is what he had to say:

To learn more about CPG Online Effect and any of Microsoft Advertising's targeting capabilities please visit: http://advertising.microsoft.com/online-targeting-audience

Day 2 of 4A Transformation 2010: Partners in Transformation with Microsoft's Darren Huston

2010-03-02T21:23:00Z

Continuing with the conference's theme of transformation, Darren Huston, CVP of Consumer and Online, Microsoft shared his thoughts what agencies and advertisers can do to stay ahead of the transformation. He compared it to the much needed forest fire that clears the old trees to give room for the new growth.

Creating the movie "Avatar", which took 5 years and hundreds of millions of dollars, is one recent example of ground-breaking transformation. Movie producers and directors partnered with Microsoft to create a data storage and processing system (5 petabytes of data sounds like a LOT to me!). Marketing for Avatar was also transformative - Microsoft helped launch the campaign across 20+ countries, multiple screens like mobile, gaming and PC and leveraging technologies such as LookingGlass and Microsoft Tag. For example, Avatar-branded Windows 7 Desktop was a #1 download in December generating over 2.5M downloads. There is going to be a case study published, so check back later for the final stats and performance of this campaign.

While not every company wants or needs to be the trailblazer, it's important to stay ahead of the pack and not to fall behind. How do agencies and advertisers create and deliver scalable solutions? How do they maintain profitability? One way is by partnering with other companies.

Thanks,

Rimma

P.S. On a side note, Darren has had a long history of transformations - he introduced wi-fi cards at Starbucks ahead of any competitor and is one of the driving forces of the Bing success where Microsoft is aiming to transform search.

Technorati Tags: 4a's,transformation2010,lookingglass

Our Mobile Advertising Resources

2010-03-02T14:30:00Z

Is this the year of mobile?

That’s a question I’ve been asked every year since I joined Microsoft in 2005.

And while I’m not a medium, what I will say is that the increasing use of mobile phones for everyday tasks like surfing the web, social networking, reading the news, watching video and searching has created a new vigour amongst marketers keen to harness the power of targeting consumers on the move.

At Microsoft Advertising we have a number of ways to get into mobile, whether you are in the US, the UK or elsewhere, I thought I’d outline where you can get some help, tips and information on the channel.

For US Advertisers we have a mobile hub on our advertising site which has a video, contact information for our sales team and a downloadable brochure outlining how to advertise and what the opportunities are.

If you’re in the UK, we have the UK mobile advertising site which includes info on a mobile site builder and details on our mobile media offering.

Further afield? Find further insight on mobile advertising for Europe.

We now have folks from our Mobile Advertising team blogging on our site which will give you some on-going additional insight as well!

Any questions? Just plant them below and we’ll have the mobile team respond.

Cheers

Mel

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