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Wed, Mar 17 2010 08:00AM
Change is inevitable - except from a vending machine. -Robert C. Gallagher Gallagher's famous quip rings true in many aspects of my life - career, children, and climate change to name a few - but none more noticeable than the TV viewing experience...
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Tue, Feb 23 2010 01:42PM
Like millions of people around the world, I recently donned my retro-cool 3D glasses and immersed myself in the experience that is Avatar , James Cameron's groundbreaking 3D film. And while I watched Avatar as a movie fan, I also found myself thinking...
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Mon, Feb 01 2010 07:03AM
Following on from our announcement of the 1st ever Silverlight ad on MSN UK last week , I wanted to showcase another innovative use of technology to reach audiences while they play games online. Targeting 15-34 year old male demographic, the advertising...
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Wed, Jan 27 2010 11:22AM
Today we conducted a webinar, 5 Things Every Marketer Should Measure , focusing on a pilot study we conducted last year comparing the impact and effectiveness on Xbox LIVE to the impact and effectiveness of traditional video and television ads. The results...
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Thu, Dec 17 2009 04:20AM
Big question for everyone is will we ever really lose the edge that comes with being on the complete brink of disaster? Do we ever get to fully breathe again or will we always have a bit of awkward uneasiness to every day? In 2009 we at Microsoft went...
Filed under:
Mobile Advertising,
xbox,
steve ballmer,
cannelions,
in-game advertising,
categories:advertisers:analytics & research,
analytics & research,
display advertising,
bing,
deadliest catch,
adweek,
multi-screen
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Wed, Dec 09 2009 02:09PM
Recently my team conducted some pretty fascinating research comparing the advertising impact of campaigns on Xbox LIVE to traditional video including TV. If you've been following the trade news today, you may have seen the announcement . The study...
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Thu, Dec 03 2009 02:35PM
First there was Black Friday, then cyber Monday, and the recently added Green Tuesday . But after running into my harried ad operations manager on my way out the door for the recent Thanksgiving holiday, I'm wondering if we should add "Gamer...
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Wed, Nov 25 2009 07:30AM
Oprah Winfrey's recent announcement that she is leaving broadcast television for cable is the latest plot point in a rapidly unfolding drama, where the survival of TV as we know it seems to hang in the balance. While it may be too soon for Titanic...
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Wed, Nov 18 2009 10:56PM
Earlier this week, AdAge ran a story about social TV. It's an interesting piece that focuses on how producers and advertisers are trying to get the audience to engage, by not just watching but also talking about what they see. First Network, Then...
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Fri, Jul 10 2009 11:59AM
Further to Jenny’s post on the Cannes Lions Gaming Workshop a couple of weeks ago, this video proves that in-game advertising isn’t just effective for FMCGs and future US Presidents!