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Mon, Jul 13 2009 07:48AM
Since the publication of my research piece, the “ Long Road to Conversion: The Digital Purchase Funnel ” earlier this year, clients have been asking the institute if we could get them a purchase funnel for their industry. In many cases it...
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Mon, Jul 28 2008 11:16AM
If you’ve logged into your adCenter Analytics account this morning you’ll be pleased to see a number of new features have been added by our product teams over the past few days. I’ll take you through each one but do expect deeper dives...
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Tue, Jul 08 2008 07:31PM
Today we're asking for your feedback on adCenter Analytics . Our product and engineering teams are busy adding new features to be released in the coming months, but we'd like to know what you think of the tool as it stands today. We're interested...
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Thu, May 29 2008 12:31PM
Jakob Nielsen , the web usability expert’s latest report into online habits has been featured in an article by the BBC . In the article he’s quoted as saying that users are getting more “ruthless and selfish” when they go online...
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Tue, May 13 2008 09:19PM
I caught up with Jim Sterne at the eMetrics Summit last week in San Francisco and asked him how the conference got started and who it is aimed at. I then asked about the buzzwords I'd been hearing about - "segmentation" & "actionability"...
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Mon, Apr 21 2008 07:25AM
I'd guess most of you who have web analytics configured for your site are paralyzed by reports. You're adrift in a sea of numbers, at risk of drowning; hoping management will be distracted by another colorful pie chart and not notice. Every analytic...
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Fri, Apr 11 2008 12:46AM
Digital advertising—whether via search engine advertising, email marketing, display ads, web sites, whatever—is about relevance. It's about matching your message to the intent of your audience. If you understand this one bit—if you truly, totally...
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Wed, Mar 26 2008 04:42AM
Hello, I am Jigar Mody a Program Manager on the adCenter Analytics engineering team based in Redmond. Our team was very happy to bring a new beta refresh of our analytics service to you a few weeks ago. This release has many new features and significant...