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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
Filed under:
Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
online reasearch,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
digital marketing,
omma,
behavioral targeting,
nielsen,
brand advertising,
online branding,
comscore,
value proposition,
Announcementsx,
audience targeting
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Tue, Nov 24 2009 11:30AM
All signs are that this Friday is going to be a big day for online retail. Shoppers are always looking to snag great deals. They'll be searching online, following Tweets and getting recommendations from friends about where to buy. But they'll...
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Wed, Sep 30 2009 05:38PM
In some parts of the digital marketing world - Web Analytics in particular - A/B tests, multivariate tests, and other more advanced forms of scientific testing are common. Increasingly, media agencies are looking for ways to bring this kind of rigor to...
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Thu, Mar 26 2009 08:31AM
OK so the photo isn’t of an iceberg! It’s actually a glacier. A glacier in the Þórsmörk valley in Iceland. Last week I was lucky enough to be asked to speak at the Reykjavik Internet Marketing Conference by Kristjan Mar Hauksson...
Filed under:
seo,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
optimization,
targeting geographic,
targeting demographics,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:seo,
ad categories:advertisers:adcenter:targeting,
seo/ analytics
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Tue, Jan 06 2009 11:01AM
So we have all started the new year with the knowledge that it’s going to be a tough one! The global economic downturn has almost certainly affected us all both personally and professionally in some way. Last year we got some great reactions to...
Filed under:
Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Support,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
Categories:Advertisers:adCenter:Optimization,
categories:advertisers:Analytics & Research,
Analytics & Research,
optimization,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics,
categories:advertisers:analytics & research:support
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Thu, Nov 27 2008 11:24AM
For 10 years I have been working with companies to optimize their websites to increase conversion rates. During this time, I’ve used what seems like dozens of web analytics tools. The insight that is available is incredible if you don’t make...
Filed under:
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
learning,
categories:advertisers:learning,
optimization,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics,
categories:advertisers:analytics & research:troubleshooting
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Sun, Nov 16 2008 08:04PM
"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."...
Filed under:
Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
jim sterne,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
learning,
categories:advertisers:learning,
categories:advertisers:Analytics & Research,
Analytics & Research,
optimization,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics