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Tue, Mar 09 2010 08:00AM
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
online reasearch,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
digital marketing,
omma,
behavioral targeting,
nielsen,
brand advertising,
online branding,
comscore,
value proposition,
Announcementsx,
audience targeting
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Tue, Nov 24 2009 07:30AM
Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. We've started by looking at the youth...
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Mon, Jul 06 2009 02:33AM
Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels. Both are multivariate...