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Thu, Mar 11 2010 12:30PM
Below is a list of Microsoft speakers that will be out in force imparting marketing insight and best practice at OMMA Global in San Francisco next week. The event will be trying to answer some burning questions: “What effect will an UNBOUND Web...
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Tue, Mar 02 2010 06:17PM
Last Thursday (February 25 th ), the Marriott Marquis in New York City’s Times Square played host to the 2010 Online Media, Marketing and Advertising (OMMA) Behavioral Targeting Conference. The event was attended by a mix of direct advertisers, interactive...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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behavioral targeting,
nielsen,
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comscore,
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Announcementsx,
audience targeting
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Mon, Oct 12 2009 05:34PM
You may remember I interviewed Darren last month about his presentation at OMMA Global in New York. Well we’ve managed to get our hands on the video of his session. Entitled "Harnessing New Digital Tools to Fuel Your Marketing Plans", the 24...
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Wed, Sep 23 2009 06:05PM
Yesterday, I caught up with Darren Huston , CVP of Microsoft’s Consumer & Online organization, to chat about his presentation - Harnessing Social Media To Fuel Your Marketing Plans - at OMMA Global here at Advertising Week in New York. In the 6 minute...
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ommaglobal
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Tue, Sep 22 2009 07:57AM
In the afternoon of Day 1, I attended Mobile Search - The New Here and Now for Marketing at the OMMA Expo 2009. The conversation started with the topic of how mobile search has evolved, from handsets to operating systems to browsers. Then the topic shifted...
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Tue, Sep 22 2009 05:58AM
Mobile sessions crowd the Advertising Week, MIXX, and OMMA schedules - it is a hot topic with marketers this year. Yesterday I attended an OMMA panel where they asked if marketers are getting distracted by iphone applications to reach mobile audiences...
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Mon, Sep 21 2009 01:30PM
With a plethora of digital advertising solutions available (seems like more and more every day), the question about how to measure and how to attribute success has been evolving and is starting to become common practice. At the OMMA Expo 2009, the "...
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Wed, Sep 16 2009 09:07AM
My first post on the need for traditional media metrics for the web drew quite a crowd. There was no shortage of ire expressed in the majority of public responses at the community site, but if you include my inbox, the sentiments were about equal parts...
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Fri, Sep 04 2009 03:18AM
Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you'll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009 As I mentioned on Tuesday , Microsoft Advertising...
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learning,
categories:advertisers:learning,
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categories:advertisers:analytics & research,
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analytics & research,
categories:advertisers:analytics & research:announcements,
omma,
adweek,
iab mixx,
new york,
Announcementsx