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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
online reasearch,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
digital marketing,
omma,
behavioral targeting,
nielsen,
brand advertising,
online branding,
comscore,
value proposition,
Announcementsx,
audience targeting
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Thu, Jan 07 2010 07:42AM
As the world's largest trade show gets underway, marketers, publishers, and game developers gathered to share their insights and predictions for the future. Today's Game Power panel was one of the first sessions in a series of workshops at the...
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Wed, Nov 25 2009 07:30AM
Oprah Winfrey's recent announcement that she is leaving broadcast television for cable is the latest plot point in a rapidly unfolding drama, where the survival of TV as we know it seems to hang in the balance. While it may be too soon for Titanic...
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Wed, Nov 18 2009 08:00PM
Whether I'm at an industry event, client meeting or cocktail party, one question seems to come up over and over: "How do I know I'm reaching my target audience with games advertising." Today we have a number of ways we measure the impact...
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Tue, Sep 22 2009 10:09AM
The news about the Facebook and Nielsen Online partnership have already hit the press, but I wanted to share with you some interesting stats about the Facebook user base and what it might mean for advertisers, from the Facebook: Knowing is Better session...