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Tue, Sep 22 2009 03:09PM
I must admit I feel a little dumb right now. Nothing that a few cocktails tonight won’t cure, but still a little sheepish. Why? Well you know how you’re always told to never judge a book by its cover, always give someone the benefit of the...
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Tue, Sep 22 2009 02:23PM
On day 2 of MIXX, I attended the keynote session titled The End of "Digital" Marketing by Nikesh Arora, President, Global Sales Operations and Business Development at Google. The message here: The "digital marketing" journey is in...
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Tue, Sep 22 2009 05:54AM
Life used to be easy when it was all about the click. Now we have to understand how our behavioral campaign data blends with the brand studies and then we must understand the impact of our campaign in relation to brand building or brand deterioration...
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Wed, Sep 16 2009 09:07AM
My first post on the need for traditional media metrics for the web drew quite a crowd. There was no shortage of ire expressed in the majority of public responses at the community site, but if you include my inbox, the sentiments were about equal parts...
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Tue, Sep 01 2009 06:59AM
Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you'll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009 While I was in the US last month, I explained to...