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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
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categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
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Announcementsx,
audience targeting
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Tue, Feb 23 2010 07:30AM
Life would be a lot easier for marketers if there were an answer to the question, "Exactly what media mix should I use to optimise my return on investment?" While we don't have the definitive answer, a recent study we commissioned looked...
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Tue, Feb 16 2010 01:25AM
Rather like the very British notion of tea and biscuits, when it comes to truly successful digital campaign executions, technology and creativity make a much more delicious double-act when paired together. Technology on its own needs creativity to push...
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Fri, Feb 12 2010 01:25AM
Let's play it simple. Historically, advertisers and agencies have bought display in two different ways: contextual placements and straight performance. Contextual placement buys are a fantastic proxy for reaching your targeted audience in that users...
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Mon, Feb 01 2010 07:03AM
Following on from our announcement of the 1st ever Silverlight ad on MSN UK last week , I wanted to showcase another innovative use of technology to reach audiences while they play games online. Targeting 15-34 year old male demographic, the advertising...
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Wed, Jan 27 2010 07:57AM
So this is what writing a blog feels like :-) The Who (as in "who the heck are you?") My name is Jeremy Grubaugh. I'm currently the Creative Director for Microsoft's Branded Entertainment and Experience Team and primarily responsible...
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Thu, Jan 21 2010 02:49AM
It’s 2010 and I’m right so far on being glad it’s here ! I’m writing this as our Consumer and Online Mid-Year Review with Microsoft COO Kevin Turner and all the Business Group Leaders at Microsoft is coming to an end. C&O is...
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Wed, Dec 09 2009 02:09PM
Recently my team conducted some pretty fascinating research comparing the advertising impact of campaigns on Xbox LIVE to traditional video including TV. If you've been following the trade news today, you may have seen the announcement . The study...
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Wed, Nov 25 2009 12:00PM
In today's tough economy, a mobile campaign's return on investment (ROI) is more important than ever. This is especially true for direct response advertisers and their agencies who are seeking new ways to increase audience reach, drive conversions...
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Tue, Nov 24 2009 07:30AM
Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. We've started by looking at the youth...