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Thu, Dec 03 2009 03:16AM
When we’re out and about at conferences and events we often get asked where people can find out more about our advertising products and services. Well we’re lucky that Microsoft encourages everyone to be an advocate and evangelist and you...
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Wed, Oct 07 2009 10:49AM
As one of the consequences of the challenging economic climate we're all experiencing right now, we've all been tasked with reevaluating the value of advertising - not just digital, but as a whole. Whether this manifests itself in terms of lower...
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Fri, Sep 04 2009 03:18AM
Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you'll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009 As I mentioned on Tuesday , Microsoft Advertising...
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Categories:Advertisers:Learning:Research,
learning,
categories:advertisers:learning,
microsoft advertising,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
omma,
adweek,
iab mixx,
new york,
Announcementsx
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Wed, Jul 29 2009 08:12AM
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive...
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Fri, May 08 2009 01:52PM
Everyone’s feeling the pinch at the moment, and advertising budgets are no exception, with more focus on ROI and value for money than there’s been for a long time. Obviously search engine marketing is one of the key channels for the canny advertiser ...
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Tue, Apr 21 2009 05:36PM
Just catching up after a few weeks in North America at various conferences and internal meetings and I remembered a great presentation at SES New York by Jack Flanagan - EVP at comScore It’s never easy to be given the whole stage to yourself at one of...
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Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
Categories:Advertisers:Analytics & Research:Getting Started,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:Features:Live Search,
Categories:Advertisers:Learning:Research,
Categories:Advertisers:Learning:Getting Started,
features,
learning,
categories:advertisers:features,
categories:advertisers:learning,
categories:advertisers:Analytics & Research,
Analytics & Research
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Mon, Apr 06 2009 06:20PM
At most large corporations the people who do SEO wear helmets made from colanders lined with aluminum foil to protect their brains from alien tampering while the folks who do PPC cast yarrow stalks and consult the I Ching for auspicious keywords. That...
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keyword research,
seo,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:Learning:Top Issues,
Categories:Advertisers:adCenter:Keyword Research,
learning,
categories:advertisers:learning,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:seo,
seo/ analytics,
categories:advertisers:analytics & research:pay per click
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Thu, Mar 12 2009 01:30AM
The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services...
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Mon, Feb 23 2009 06:09AM
Last week, I arrived a few minutes late for the Orion Panel on Measuring Success in a 2.0 World at SES London 2009 . Taking my seat at the front and pulling out my trusty digital camera to snap a few shots of the participants, John Marshall from Market...
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seo,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:Learning:Top Issues,
learning,
categories:advertisers:learning,
targeting demographics,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:seo,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics,
categories:advertisers:analytics & research:getting started
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Wed, Feb 11 2009 08:00AM
I recently wrote a post titled Search Marketing is Hard . In that post I argued that search advertising was especially hard for small business; it requires a paradigm shift from marketing by fiat and intuition, often dictated by the highest paid opinion...