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Fri, Nov 06 2009 12:45AM
Our very own Sumit Shukla took time out yesterday from our New York Office to see Esco Strong from the Microsoft Advertising Institute talk at ad:tech on The New Consumer Funnel: Engagement Mapping and the Death of the Last Click Reporting Standard. Afterwards...
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Sun, Oct 25 2009 10:59AM
In my last post, Do you have a primary browser that you use most of the time , I suggested that many people may have a primary browser that they use most of the time and a secondary browser that they use much less frequently. For example, we could use...
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Sun, Oct 18 2009 05:00PM
In my last post, I Like Browser Cookies: What Publishers and Advertisers can learn from Cookie Records , I presented the graph on the right that looked at the number of days that browsers received ads (from our Atlas ad-serving system) in a 91-day period...
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Wed, Oct 07 2009 10:49AM
As one of the consequences of the challenging economic climate we're all experiencing right now, we've all been tasked with reevaluating the value of advertising - not just digital, but as a whole. Whether this manifests itself in terms of lower...
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Wed, Sep 30 2009 05:38PM
In some parts of the digital marketing world - Web Analytics in particular - A/B tests, multivariate tests, and other more advanced forms of scientific testing are common. Increasingly, media agencies are looking for ways to bring this kind of rigor to...
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Mon, Sep 28 2009 04:00PM
In short, yes! The question is how? How does a brand advertiser recognize the inherent value of network buys that often don't specify the exact location of an ad or guarantee a certain amount of impressions on a specific site? Most importantly, how...
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Wed, Sep 16 2009 09:07AM
My first post on the need for traditional media metrics for the web drew quite a crowd. There was no shortage of ire expressed in the majority of public responses at the community site, but if you include my inbox, the sentiments were about equal parts...
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Mon, Sep 07 2009 03:10AM
From today, the team formally known as the Atlas Institute will be called the Microsoft Advertising Institute. Lead by Young-Bean Song , the team will continue their great work producing ad effectiveness research, demonstrating thought leadership and...
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Fri, Aug 14 2009 08:04AM
As promised in my last post, Cookies - A History Not A Recipe , today I'm going to reveal my favorite cookies, which are -- Browser Cookies. They're different than the cookies that people eat. They're small files that publishers can use to...
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Wed, Jul 29 2009 10:00PM
Wow…! Based on the readership and responses to my last blog post – I suppose it would be an understatement to say there’s a heated debate brewing in traditional media metrics for the web. Perhaps calling out the naysayers as arrogant...