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Tue, Feb 23 2010 01:42PM
Like millions of people around the world, I recently donned my retro-cool 3D glasses and immersed myself in the experience that is Avatar , James Cameron's groundbreaking 3D film. And while I watched Avatar as a movie fan, I also found myself thinking...
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Wed, Dec 09 2009 02:09PM
Recently my team conducted some pretty fascinating research comparing the advertising impact of campaigns on Xbox LIVE to traditional video including TV. If you've been following the trade news today, you may have seen the announcement . The study...
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Thu, Dec 03 2009 02:35PM
First there was Black Friday, then cyber Monday, and the recently added Green Tuesday . But after running into my harried ad operations manager on my way out the door for the recent Thanksgiving holiday, I'm wondering if we should add "Gamer...
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Wed, Nov 18 2009 08:00PM
Whether I'm at an industry event, client meeting or cocktail party, one question seems to come up over and over: "How do I know I'm reaching my target audience with games advertising." Today we have a number of ways we measure the impact...
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Wed, Nov 18 2009 06:23AM
Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available...
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Thu, Nov 05 2009 01:50PM
It's pretty amazing to me how car makers are adapting to the upheaval in the auto industry. They're consolidating, re-thinking the number of brands they carry and restructuring like never before. And while there's been a lot of pain, there...
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Sun, Oct 04 2009 05:00PM
Apologies to John Adams for paraphrasing his famous quote , but his saying is particularly relevant today considering the number of media reports about in-game advertising I've read that have been filled with inaccurate information and wild speculation...
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Fri, Sep 25 2009 10:20AM
At the IAB MIXX in-game advertising session, Don Reilley picked the brain of Dario Raciti, Director of Ignition Factory at OMD. Dario shared that Nissan had seen a large lift in brand recognition – a direct result of in-game advertising. What was core...
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Wed, Jun 24 2009 06:39AM
So I am not going to divulge my gamer tag or gamer score - but if we looked at my household's number you'd quickly see I'm what my group of friends call an Xbox widow. What my fellow widows don't know is that lately I've started playing...