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Tue, Feb 23 2010 01:42PM
Like millions of people around the world, I recently donned my retro-cool 3D glasses and immersed myself in the experience that is Avatar , James Cameron's groundbreaking 3D film. And while I watched Avatar as a movie fan, I also found myself thinking...
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Thu, Feb 04 2010 02:45PM
What began as a contest for young creatives at the Cannes Lions International Advertising Festival has resulted in a world premiere video on World Cancer Day ! Last June, we gathered some of the best young creative minds in the industry at our Games Advertising...
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Wed, Dec 09 2009 02:09PM
Recently my team conducted some pretty fascinating research comparing the advertising impact of campaigns on Xbox LIVE to traditional video including TV. If you've been following the trade news today, you may have seen the announcement . The study...
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Thu, Dec 03 2009 02:35PM
First there was Black Friday, then cyber Monday, and the recently added Green Tuesday . But after running into my harried ad operations manager on my way out the door for the recent Thanksgiving holiday, I'm wondering if we should add "Gamer...
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Tue, Nov 24 2009 07:30AM
Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. We've started by looking at the youth...
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Thu, Nov 19 2009 10:30AM
Ford came to us with a simple, yet challenging goal: Help us build awareness for Ford SYNC among an online audience in a way that has never been done before. Microsoft Advertising worked with our Branded Entertainment and Experiences Team (BEET), who...