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Wed, Nov 25 2009 12:00PM
In today's tough economy, a mobile campaign's return on investment (ROI) is more important than ever. This is especially true for direct response advertisers and their agencies who are seeking new ways to increase audience reach, drive conversions...
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Thu, Oct 01 2009 12:58PM
This week, the Internet Advertising Bureau (IAB) published the latest figures about digital media spend in the UK. This research, published by the IAB in partnership with PricewaterhouseCoopers and the World Advertising Research Centre, shows that the...
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Mon, Sep 28 2009 04:00PM
In short, yes! The question is how? How does a brand advertiser recognize the inherent value of network buys that often don't specify the exact location of an ad or guarantee a certain amount of impressions on a specific site? Most importantly, how...