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Wed, Mar 17 2010 08:00AM
Change is inevitable - except from a vending machine. -Robert C. Gallagher Gallagher's famous quip rings true in many aspects of my life - career, children, and climate change to name a few - but none more noticeable than the TV viewing experience...
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Tue, Mar 16 2010 08:00AM
On March 9 the new US MSN homepage made its debut offering search, news, local, and social networking – all in one place. I recently sat down with Bob Visse, General Manager of MSN Product Management, to capture his thoughts on the new, clean look of...
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Tue, Mar 09 2010 08:00AM
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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online advertising,
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Thu, Dec 03 2009 03:16AM
When we’re out and about at conferences and events we often get asked where people can find out more about our advertising products and services. Well we’re lucky that Microsoft encourages everyone to be an advocate and evangelist and you...
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Wed, Nov 25 2009 12:00PM
In today's tough economy, a mobile campaign's return on investment (ROI) is more important than ever. This is especially true for direct response advertisers and their agencies who are seeking new ways to increase audience reach, drive conversions...
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Wed, Nov 25 2009 07:30AM
Oprah Winfrey's recent announcement that she is leaving broadcast television for cable is the latest plot point in a rapidly unfolding drama, where the survival of TV as we know it seems to hang in the balance. While it may be too soon for Titanic...
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Tue, Nov 24 2009 07:30AM
Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. We've started by looking at the youth...
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Thu, Nov 19 2009 10:30AM
Ford came to us with a simple, yet challenging goal: Help us build awareness for Ford SYNC among an online audience in a way that has never been done before. Microsoft Advertising worked with our Branded Entertainment and Experiences Team (BEET), who...
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Wed, Nov 04 2009 10:55PM
The 2nd session at ad:tech, The State of the Industry , involved media and publisher executives from MTV, AOL, Comcast and Publicis discussing the recession and its impact on media and advertising. Despite the recession, the Interactive Advertising Bureau...