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Fri, Sep 25 2009 10:20AM
At the IAB MIXX in-game advertising session, Don Reilley picked the brain of Dario Raciti, Director of Ignition Factory at OMD. Dario shared that Nissan had seen a large lift in brand recognition – a direct result of in-game advertising. What was core...
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Wed, Sep 23 2009 06:05PM
Yesterday, I caught up with Darren Huston , CVP of Microsoft’s Consumer & Online organization, to chat about his presentation - Harnessing Social Media To Fuel Your Marketing Plans - at OMMA Global here at Advertising Week in New York. In the 6 minute...
Filed under:
categories:advertisers:features,
categories:advertisers:learning,
research & analysis,
online advertising,
online video,
search and display,
omma,
adweek,
iab mixx,
advertising week 2009,
ommaglobal
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Wed, Sep 23 2009 05:32PM
Now if you’re not been here in New York for Ad Week, you may not know that a lot of the buzz has been about Yusuf Mehdi’s awesome presentation that I wrote about on Monday . Described as “spectacular” by Randall Rothenberg, President and Chief Executive...
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Tue, Jul 28 2009 09:55AM
Clix Marketing's David Szetela has interviewed our own Mel Carson on WebmasterRadio's PPC Rockstars . Some of the topics David and Mel discuss include: -- The evolution of the Microsoft Advertising Community Team - reliving the old days... --...
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Fri, May 08 2009 01:52PM
Everyone’s feeling the pinch at the moment, and advertising budgets are no exception, with more focus on ROI and value for money than there’s been for a long time. Obviously search engine marketing is one of the key channels for the canny advertiser ...
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Tue, Apr 21 2009 05:36PM
Just catching up after a few weeks in North America at various conferences and internal meetings and I remembered a great presentation at SES New York by Jack Flanagan - EVP at comScore It’s never easy to be given the whole stage to yourself at one of...
Filed under:
Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
Categories:Advertisers:Analytics & Research:Getting Started,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:Features:Live Search,
Categories:Advertisers:Learning:Research,
Categories:Advertisers:Learning:Getting Started,
features,
learning,
categories:advertisers:features,
categories:advertisers:learning,
categories:advertisers:Analytics & Research,
Analytics & Research
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Thu, Dec 11 2008 04:33AM
All kinds of data exists about how your site is doing in search engines and about your potential customers. So much data, in fact, that the thought of making sense of it all can seem a bit daunting. Web analytics data, keyword research, search trends...
Filed under:
seo,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:Features:Live Search,
features,
categories:advertisers:features,
seasonal holiday tips,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:seo,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics,
categories:advertisers:analytics & research:troubleshooting